AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Delivered Meal Kits & Specialty Foods Apps on Android in the US
An analysis of the top delivered meal kits and specialty foods applications on Android reveals their performance trends in the first quarter of 2021 in the United States. Insights from Sensor Tower showcase the downloads and active user metrics.
In the first quarter of 2021, the HelloFresh: Meal Kit Delivery app experienced a high in downloads during the first week of January with over 22K downloads, followed by a general downward trend ending the quarter with 16K downloads. The weekly active users displayed a more stable pattern, starting with 192K in the last week of December 2020 and peaking at 225K in mid-March, before slightly dipping to 217K by the end of March.
EveryPlate: Cooking Simplified, another app from HelloFresh SE, witnessed a peak of nearly 5K downloads in the first week of January, with a gradual decrease to around 3K by the end of March. The weekly active users remained relatively steady, beginning at 36K and reaching a high of 37K active users in late March.
The Freshly - Food Delivery app saw its highest number of downloads in the last week of December with over 4K, but downloads declined to 2K by the end of Q1. Unfortunately, data on weekly active users for Freshly was not available.
Home Chef began the quarter with around 3K downloads and experienced a slight increase to 3.6K in mid-January before declining to just over 2K by the end of March. Similar to Freshly, the weekly active users data for Home Chef is not provided.
Lastly, the Vivino: Buy the Right Wine app started with close to 3K downloads at the end of December, decreasing to just above 1.8K by the end of the quarter. Active users followed a declining trend, from 19K in the last week of December to 15K by the end of March.
For more detailed insights and data, readers can explore the individual performance of these applications on Sensor Tower.
